By Max W. Sung
A win-win combination: The combined ITMA Asia + CITME international
textile machinery show concluded its 4th edition at the Shanghai New
International Expo Center in Pudong, Shanghai this month (June 20).
The combined show is owned by CEMATEX, together with its Chinese partners
- the Sub- Council of Textile Industry (CCPIT-Tex), China Textile Machinery
Association (CTMA) and China International Exhibition Centre Group Corporation
(CIEC). JTMA (Japan Textile Machinery Association) is a special partner.
The show is organised by the Beijing Textile Machinery International
Exhibition Co and co-organised by MP Expositions.
By all accounts, ITMA Asia + CITME, which is held biennially since its
debut in 2008, was a success, building on the successes it had garnered
in previous editions. In comparison with the previous show in 2012,
exhibitor numbers had increased from 1,298 to 1,555, and exhibition
area had expanded 15% from 132,250 sq. m. to 152,200 sq. m. Participation
by textile machinery manufacturers from China was impressive; these
exhibitors took up 105,018 sq. m., or 69% of the exhibition area. This
represented a 3.2-fold increase over the 33,000 sq, m. (26% of total
space) they had occupied in 2008.
These figures reflect the vigorous growth of the textile machinery industry
in China. In a press conference on the first day of the show, CTMA president
Wang Shutian explained: "By the end of last year, for all the mainland
Chinese textile machinery manufacturers, their key revenue has topped
around US$115 billion. In terms of the total sales volume of last year,
the total exports of machinery were about 21%, whereas the majority
of machinery is for domestic use, accounting for about 78% of the total.
Apart from mainland China as the key recipients of all the textile machinery,
out of the US$115 billion of the revenue, about 15% are for exports.
Probably these statistics can form a key picture of the current status
quo of the textile machinery industry in China."
At ITMA 2011 in Barcelona, exhibitors from China occupied 5,000 sq.
m. or only 2.5% of the total exhibitor space. When the combined ITMA
Asia + CITME partnership was first announced in 2006, Edward Roberts,
then president of CEMATEX, had explained during an interview with Textile
Asia: "We expect next year, after we've done some promotion, to get
a lot of Chinese exhibitors for the first time at ITMA in Munich. China
has now realised the need also to export and the government is supporting
the textile machinery manufacturers here to export. If they want to
export, then they can't just stay at the shows in China, they need also
to go to a major show like ITMA in Europe where the rest of the world
will come to buy machinery." Exhibitors from the nine CEMATEX countries
(all European) took 30,440 sq. m. (20%) of the exhibition space at the
latest ITMA Asia + CITME show this month. According to Charles Beauduin,
the current president of CEMATEX (see pages 6-7), participation by CEMATEX
exhibitors at the ITMA Asia + CITME shows has been stable. In contrast,
exhibitors from six CEMATEX countries were in the top 10 exhibiting
countries at ITMA 2011 in Barcelona, taking up 123,000 sq. m. (61.5%)
of the total exhibitor area. For ITMA Asia + CITME 2014, visitor numbers
have also increased; the previous three editions have seen visitors
increasing from 80,000 (2008) to 82,000 (2010), and 92,000 (2012) but,
at the same time, visitors from outside China accounting for 20% of
the total even as total number of visitors increased show after show,
and Chinese participation similarly increasing to keep 80% share.
The partnership: CITME, which carried its first edition as SINOTEX
in Beijing in 1986, was configured as an international textile machinery
show from the very beginning. Its official brochure in 1986 stated:
"SINOTEX 86 will give a unique chance for foreign companies to establish
or enhance direct relations with the Ministry of Textile Industry and
its professional and trading corporations." Aimed at international exhibitors,
SINOTEX was designed to attract an inflow of new technology required
by China's modernisation program. Renamed CTME-I in 1988 and subsequently
CITME in 1990 as recommended by Textile Asia, the show was held biennially
in Beijing in alternating years with ShanghaiTex (formerly known as
CHINATEX), a biennial textile machinery show held in Shanghai. By 1994,
CITME has become China's No. 1 textile machinery show, and No. 3 internationally
behind OTEMAS (Osaka, Japan), the leader being ITMA. CITME 2006 had
1,100 exhibitors from 25 countries and 36.635 visitors. CITME 2008 was
held in partnership with ITMA Asia for the first time and was relocated
to Shanghai; for that show there were 1,368 exhibitors but a 150% increase
in visitor numbers to 80,000.
The genesis of ITMA Asia goes back to 1998. It was created because exhibitors
from CEMATEX countries felt that OTEMAS, the leading textile machinery
show in Asia, was too expensive, and lobbied for rotating exhibition
sites similar to ITMA in Europe. The first ITMA Asia was held in 2001
in Singapore, back to back with OTEMAS in Osaka. The second ITMA Asia
was held in 2005, also in Singapore, but visitor numbers stagnated at
30,000, partly due to a lack of a robust textile industry in Singapore.
When ShanghaiTex announced unilaterally that it was going from a biennial
schedule to annually in 2006, the same year as CITME, and also in 2007,
the same year as ITMA in Munich, CEMATEX, CTMA and JTMA immediately
issued a joint statement supporting CITME in 2006 and ITMA in 2007 and
urging global textile machinery buyers to attend those shows. From that
time, it was a quick decision to organise the next ITMA Asia in 2008
in partnership with CITME and hold it in Shanghai.
It was a challenge to organise a show combining two different venues
coming from different continents with differences in regulations and
cultures. The combined show brought stricter regulations for exhibitors,
presentation of exhibits according to products rather than geographical
regions, levelling the booth prices between domestic and foreign exhibitors
and providing a more robust and impartial conflict settlement practices
regarding intellectual property rights. CITME + ITMA Asia 2008 attracted
1,368 exhibitors and 80,000 visitors. Compared with CITME 2006, exhibitor
participation was 24% higher and visitors up 150%.
Wang Shutian, the president of CTMA, explained at the press conference
on the first day of ITMA Asia + CITME 2014 the benefits of the combined
show: "I think that the key benefit from the combination of the shows
is to accelerate the process synchronisation between the mainland China
textile machinery industry and the international ones because that will
help us to be much closer to the reality of industrial growth. Secondly,
[the combined show] attracts more textile machinery manufacturers and
exhibitors from around the world to come to China to showcase their
best-ever technologies and equipment, that can help us to really upgrade
our technology and to provide better solutions to our status quo. The
combined show has helped to create a platform to facilitate communication
and exchange of ideas and opinions between Chinese textile machinery
manufacturers and their counterparts in the rest of the world." For
the next combined ITMA Asia + CITME show, the venue will be moving to
the new National Convention and Exhibition Centre located in the Hongqiao
business district in Shanghai. It will also be moving to cooler climes;
the show will be held 24-28 October 2016.
P.H.M. Jones: We are saddened to inform readers of the passing
of Philip Humphrey McNair Jones, former executive editor and subsequently
editorial advisor of Textile Asia, on May 13, 2014.
Humphrey Jones, as he preferred to be called, was born on March 19,
1925 in London into privilege. He was educated at Belmont School, an
exclusive Catholic public school, and read ancient history at Oriel
College in Oxford University. His education was interrupted during World
War II, when he was conscripted into the Royal Marines at the age of
18, where he attained the rank of corporal. After graduating from Oxford,
he entered the banking profession with the Chartered Bank (now known
as the Standard Chartered Bank) and was subsequently posted to Calcutta
(India), Saigon (Vietnam) and then to Hong Kong. His experiences in
Saigon became subject material for his semi-autobiographical novel,
Halcyon Years, published in 2000. He also authored The Classic Muse
(Vol.1), a collection of his translations of Greek poetry, and a novel
A Star Was My Desire in 2001.
Humphrey joined the now defunct Far Eastern Economic Review in 1959,
as it was being transformed into Asia's leading business and political
weekly under Dick Wilson and Kayser Sung. His special contribution at
the Review was his coverage of the Hong Kong Stock Exchange, producing
each week the Review's index of share prices, well before the Hang Seng
Index was created. When Kayser Sung left the Review to start his own
publication, this magazine Textile Asia, in 1970, he asked Humphrey
to join him. The following year Humphrey was appointed Textile Asia's
executive editor and he remained in that position until retirement in
2007. His association with the magazine, however, continued as an editorial
advisor until his passing.
Textile Asia benefited from his excellent command of the King's English,
his knowledge of the financial and business world, and his many experiences
in Asian cultures. He had learned Hindi when he was in Calcutta, Vietnamese
when he was in Saigon, and Cantonese in Hong Kong. At his wedding to
Carol, a colleague at the Review, he gave a speech in Cantonese! He
was blessed with two sons, Hubert and Lionel.
Well before retiring from Textile Asia Humphrey had started living in
a picturesque village of Mui Wo on Lantao Island, a ferry ride away
from Hong Kong's Central district where Textile Asia held office. It
is one of the villages he had written about forty years earlier in Golden
Guide to Hong Kong and Macao, a Review publication. There he would indulge
in hiking, one of his favourite pastime activities, and attending the
weekly church service.
Requiem aeternam dona ei, Domine, et lux perpetua luceat ei.